Yodlee is the data and intelligence layer that empowers leaders to transform financial connectivity, personalize experiences, and drive growth.
As a pioneer and key competitor in financial data aggregation, Yodlee provides the essential intelligence for modern FinTech. Following its acquisition by the private equity firm STG, Yodlee launched a new, independent identity. This strategic shift is designed to accelerate innovation, enhance its open finance platform, and significantly increase its agility to drive the next chapter of connected financial experiences.
100 Word Summary
Walk West was tasked with reimagining Yodlee’s visual identity across all touchpoints. We began with the logo and core brand elements, designing a clean, geometric wordmark and pairing it with a modern and fresh typeface and color palette. This palette was intentionally used across the website to ensure the content felt light and approachable. For visual content, we customized stock illustrations with Yodlee’s specific brand colors and unique assets, providing a distinct approach to imagery compared to competitors and completing the contemporary brand refresh.
Year: 2025
Personal Focus Areas:
Brand Identity / Visual Identity / Logo Concepting / Print Design / Website Design / Marketing Strategy
